Solución de inteligencia de negocios para impulsar la competitividad y toma de decisiones en el sector artesanal de purísima del rincón Guanajuato.

BUSINESS INTELLIGENCE SOLUTION TO BOOST COMPETITIVENESS AND DECISION MAKING IN THE ARTISAN SECTOR OF PURÍSIMA DEL RINCÓN, GUANAJUATO.

Abstract

The artisan sector in Purísima del Rincón is struggling daily to be more efficient, competitive and increase its participation in the markets where it supplies its products. To achieve this, it establishes links with various allies, including suppliers, customers and the municipality's Economic Development and Tourism department. The technical capabilities that businesses in the sector have to promote their products are very limited, they lack technological and digital elements to make them known not only to the region but also to the world, they must also respond more quickly to meet increasingly demanding customer demands, this situation limits this sector to have a greater growth which is reflected in a limited market share, conservation, job creation and development of the same. The above scenario allows identifying an opportunity for these businesses to choose to access better economic scenarios, which is why through a business intelligence solution it is possible to use stored data, collect, clean, extract, transform and use analytical techniques to transform all this information into knowledge for businesses to strengthen their competitiveness.