Business development through an strategic model based on the grounded theory method investigations of cases: micro and small business

Abstract

This investigation has established the aim at the reasoning through the structure of a conditional frame using a quality approach based on the Grounded Theory to build up the strategic model to be implemented by the owners of both micro and small businesses. ibis classification of business owners keeps constantly searching requirements that allow their businesses, as the first stage, to survive so that they can take off towards a constant development. As a consequence of this research based on the information gathered from a process of interviewing the business owners, a proposal of the strategic model was presented that ought to be implemented within this guild to boost the business development.