Perspectivas organizacionales y desempeño de la Responsabilidad Social Empresarial en el sector agrícola del municipio de Ahome, Sinaloa, México: Un análisis empírico
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https://doi.org/10.33110/inceptum.v20i39.503Palabras clave:
Responsabilidad Social Empresarial, Agricultura, Recursos y capacidades, Institucionalismo, IsomorfismoResumen
Este artículo examina de manera rigurosa el desempeño de las prácticas de Responsabilidad Social Empresarial (RSE) en empresas agrícolas del municipio de Ahome, Sinaloa, México, empleando como marco de referencia las siete materias fundamentales de la norma International Organization for Standarization 26000 (ISO 26000) y los objetivos de las Buenas Prácticas Agrícolas (BPA). A partir de un diseño metodológico descriptivo-explicativo y la aplicación de un instrumento estructurado a una muestra representativa de 102 empresas agrícolas, se realiza un análisis segmentado por estratos empresariales a partir de las premisas de distintas teorías organizacionales. Los hallazgos evidencian que las grandes empresas presentan un mayor grado de formalización y alineación estratégica de la RSE, mientras que las micro, pequeñas y medianas empresas (MIPYMES) muestran enfoques menos institucionalizados, condicionados por recursos limitados y procesos empíricos. Asimismo, se identifican presiones institucionales coercitivas, normativas y miméticas que influyen en la adopción de prácticas responsables. Se concluye que la formulación de estrategias diferenciadas resulta indispensable para potenciar la sostenibilidad y la competitividad del sector agrícola.
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